In recent days, Chanel and Farfetch announced that they had reached an “innovative cooperation” relationship and announced that Chanel had acquired a minority stake in Farfetch. Details of the transaction have not been disclosed.
“Chanel will not go to Farfetch’s pl
atform to find new customers, and Farfetch will not go to Chanel to find new customers.I want to make it clear that this collaboration is to support the future of Chanel, “said Bruno Pavlovsky, the fashion President of Chanel, who insisted that Chanel would not sell clothing and bags online.
In other words, in this partnership, Farfetch is equivalent to a “party b”, providing customized digital services for Chanel to enhance the experience of offline stores.